Upload a Product Image
Assets in Item editor
Adding a single product image is easiest to do in the Assets view that can be found in the base item information. To add many images at one time, go to the Media section of the user interface. In the Media section, you can also create external links to parties that do not receive product information and images through Synkka.
We recommend that you familiarize yourself with the requirements for sales and marketing images before adding images to Synkka. When your image matches the requirements, uploading of the image is easy. You can find the requirements, for the different image types in the related instructions.
- Go to the Assets view to add an image. The image is added to the base item, in the Assets view. Start uploading with +Add assets
- Choose type, for product images choose Product image.
- Select if you wish to upload file or Import from Url
- Save when upload is complete
Please note that the image must be according to requirements. The material requirements ensure that all parties receiving product images are able to utilize them in a variety of ways.
Add basic information for the image. Below is a detailed instruction for every attribute you need to add.
Image direction tells you from which direction the product has been photographed. Choose correct image direction from the drop down menu:
The angle tells, from which angle the product has been photographed. Choose correct angle from the drop down menu:
- Centre, oblique top
- No plunge
It is recommended that one product image of the product in packaging be photographed directly from the front with a small angle of inclination and / or directly from the front.
Packaging gives information whether the product in the image is in the package or without the package, or alternatively, for example, styled or worn by the model.
Choose packaging for Sales and marketing image (Still shot product single GTIN (Standard) or Still shot product single GTIN (High Resolution).
- In packaging
- Out of Packaging
Choose packaging for an image that is Still shot product single GTIN with Supporting Elements in Image (Standard) or Still shot product single GTIN with Supporting Elements in Image (High Resolution):
- Open case
The File nature/type indicates the quality of the image:
- Still shot product single GTIN (Standard)
- 900-2400 px
Still shot product single GTIN with Supporting Elements in Image (Standard)
A product image with supporting elements, can for example be pictured served on a plate, worn by a model or like a product family.
- Still shot product single GTIN (High Resolution)
- 2401-4800 px
- Still shot product single GTIN with Supporting Elements in Image (High Resolution)
- 2401-4800 px
- A product image with supporting elements, can for example be pictured served on a plate, worn by a model or like a product family.
The product must always have one main image. Select one sales and marketing image as the main image. Choose the most representative image of the product. The main image is typically shot directly from the front with a small angle or directly from the front without an angle.
Continue by clicking the OK button. Remember to save when returning to the Assets view so that the image is saved to the product information. Now you can continue adding information to your product or publish if you are finished.
The importance of product information in the online stores
In the online store, the product image is perhaps the most important product identifier and description for the consumer. Studies show that consumers even avoid products for which an image is not available. The EU Consumer Information Regulation 1169/2011 also obliges consumers to be provided with consistent information regardless of whether the consumer buys the product from a store or online. From Synkka, product images are passed on to retailers, wholesalers and Food service operators, as well as other receivers of product information. In addition to product images, other digital materials, such as safety data sheets, can also be transmitted.