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Common data model of consumer communication for GS1 2D code​

Together with food industry and retail companies, GS1 prepares a proposal how the GS1 2D code can be used when communicating products to consumers and thus facilitate consumers' access to product information.

GS1 together with a cooperation group of representatives from the food industry and retail companies will prepare a proposal for the industry, how the new two-dimensional barcode, the GS1 2D code, can be used to provide consumers with even more comprehensive information about products. The proposal describes how the industry could structurally harmonize the information linked behind the new barcode. A consistent structure would make it easier for consumers to find product information and help compare products better.

The development project started at the beginning of September 2023 and is planned to end in January 2024.


Read more on Food Data Finland website

You can find more information about the Common data model of consumer communication for GS1 2D code development project on the Food Data Finland program´s website.

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Kuva Laura kasvot

Laura Juntunen

Chief Growth Officer, Supply Chain Data