Instruction

GS1 Data – Product images and documents

Through the GS1 Data product information service, you can forward product images to your trading partners. Primary product images alone can represent the product in marketing. In addition to them, online stores use MRHI images and secondary images. You can add different types of documents to the product, such as safety data sheets or certificates.

Primary product image

The primary product image refers to the images intended for the sale and marketing of the product. The product image shows the product in its entirety and nothing else. It is enough to add one good-quality product image to the product, which is:

  • always cut out from its background, with a transparent or white background
  • tightly cropped, with small spaces at the sides of the product.

One of the primary product images should be selected as the main image of the product.

 

Mobile Ready Hero Image, MRHI

The MRHI (Mobile Ready Hero Image) refers to a digital shelf image. The Mobile Ready Hero Image is suitable for situations where the image is displayed in small sizes, for example in the listing and grid views of online stores and on small screens.

The Mobile Ready Hero Image highlights the following four key elements of information that are essential for consumers to choose the right product:

  1. brand name
  2. product name
  3. variety
  4. quantity, net content or package size

The requirement of the Mobile Ready Hero Image is the clarity of the image. This means that the information shown in the picture must be readable in a very small size. 

The Mobile Ready Hero Image does not replace the primary product image, but complements and refines it.

 

Secondary images

Secondary images describe, for example, a detail, purpose, texture or feature of the product. For example, with mascara, the secondary image can be an enlargement of the brush part, or with clothing, a close-up of the fabric quality.

The secondary image does not replace the primary product image

 

Documents

The documents are PDF files that contain product-specific information. It is possible to transmit different types of documents through GS1 Data.