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1

Contact information

GS1 Finland
29.4.2026
2

GS1 Data implementation is progressing

Instructions
28.4.2026
3

GS1 2D code – next generation barcode

GS1 Finland

The GS1 2D code opens up new possibilities for consumer communication. At the same time, it helps improve product safety, process efficiency, and supply chain management. It is a step toward interoperable traceability across the supply chain.

27.4.2026
4

GS1 2D code for retail

The GS1 2D code brings more accurate product information to your processes, helping to further improve operational efficiency.

27.4.2026
5

GS1 2D code for brand owners

A GS1 2D code helps you enhance your brand’s communication with consumers. In addition, it enables the efficient transfer of information related to your product further along the supply chain.

27.4.2026
6

GS1 2D code for technology suppliers

As a technology supplier, you play a key role in the transition to the next generation of barcodes. We have compiled useful links for you on this page on the technical implementation and utilisation of GS1 2D Code.

27.4.2026
7

Redirecting from the GS1 2D code to various online content

The GS1 2D code functions on a product or package as a link to the product’s digital world. When a consumer or business partner scans the code, it not only identifies the product but can also redirect directly to relevant online content.

27.4.2026
8

Creating the GS1 2D code and placing it on packaging

Creating a GS1 2D code is more than just generating a QR code. When the code follows the GS1 standard structure, it works reliably and interoperably throughout the entire supply chain.

27.4.2026
9

Data content of the GS1 2D code

The GS1 2D code differs from a regular QR code in that its content complies with GS1’s international GS1 Digital Link standard. The standard ensures that the codes have a consistent structure and that the data content is interoperable between different systems and operators.

27.4.2026
10

GS1 Data implementation

GS1 Data combines the functions of GS1 Synkka and GS1 Rekisteri into one modern service. The goal is to make it easier to maintain and share product data. GS1 Data will be implemented in stages by the end of October. Here you can find information about GS1 Data and its implementation.

22.4.2026
11

GS1 Data integrations

Instruction
22.4.2026
12

GS1 Data Tuotetiedot

Products and services

GS1 Data Tuotetiedot is GS1 Finland’s new product information management service, which brings together the functionalities of the current GS1 Synkka and GS1 Rekisteri into a single, evolving service entity.

20.4.2026
13

Register search

Products and services

With the global Verified by GS1 service, you can find information about the GS1 identifiers.

16.4.2026
14

Solutions

Find out how our identification, capturing and sharing standards and the common operating models based on them can, among other things, improve business processes, smooth the information flow in the supply chain and improve the customer experience.

16.4.2026
15

GS1 standards in practice

Discover GS1 standards in a whole new way! This interactive tool offers an animated and practical experience that illustrates the benefits and possibilities of the standards in just a few steps.

16.4.2026
16

To sell a product on eBay, you need a GTIN code

To sell your product on eBay, you will need the GS1 GTIN for most product categories. The product identifier helps buyers find your product quickly on eBay and when they use search engines like Google.

16.4.2026
17

Product identifiers for marketplaces

GS1 GTINs open the door to the world’s largest marketplaces. For example, Amazon and eBay require that your products be identified with a GTIN. This improves the discoverability of your products on marketplace platforms, as well as in search engine results and ads.

16.4.2026
18

Amazon requires the GTIN

You cannot access the Amazon marketplace without a GTIN for your product. Whether it’s electronics, fashion, or garden furniture, anyone who wants to sell their products on Amazon must identify them with a GTIN.

16.4.2026
19

Artificial intelligence and GS1 standards

Artificial intelligence (AI) is transforming the way companies operate, make decisions, and serve customers. But AI is only as good as the data it has access to. For AI to function reliably, it requires structurally high-quality, consistent, and machine-readable data—and this is where GS1 standards...

16.4.2026
20

Collecting and sharing information on food sustainability

Information on food sustainability has become an increasingly important factor in consumers’ purchasing decisions and in business operations. The data model of food sustainability developed by GS1 Finland in collaboration with food chain stakeholders outlines a method for collecting and sharing...

16.4.2026
21

Food origin information

Food origin information refers to the geographical origin of a product or its raw materials—that is, where the food was grown, raised, processed, or produced. Origin information is often used to ensure quality, sustainability, and consumer confidence.

16.4.2026
22

Interoperable traceability using GS1 standards

Trading partners, consumers and authorities are increasingly demanding transparency into the origin and responsibility of products. GS1 standards effectively support this traceability by providing interoperable international solutions for tracking products and related events throughout their entire...

16.4.2026
23

GS1 Service Support

The GS1 Service Support team assists and guides in questions and technical matters related to the use of our services.

8.4.2026
24

Tools

On this page you will find tools that make it easier to use our standards and services.

8.4.2026
25

GS1 Company Prefix and barcode instructions

Instructions

Implementing GS1 identifiers and barcodes is a step toward smoother and more reliable data management. On this page, you’ll find practical guidelines to help you start using these standards in your own operations.

8.4.2026
26

Support and instructions

Customer support

In this section, you will find all the instructions for our services. You can also log in to our services or GS1's remote support.

8.4.2026
27

Food Data Finland

GS1 Finland

We coordinate the Food Data Finland program, which aims to build practical data solutions and promote data interoperability in the Finnish food chain.

8.4.2026
28

EAN barcodes and GS1 2D codes

Products and services

GS1 is the only official issuer of GTINs, and the EAN barcodes and GS1 2D codes created from them, in Finland and abroad.

8.4.2026
29

Get an EAN barcode for your product

Do you need a barcode for your product? You have come to the right place.

8.4.2026
30

How to adopt GS1 2D codes in commerce

GS1 2D codes are becoming increasingly widespread. From the retail and wholesale perspective, the most important thing is to ensure that they can be scanned smoothly at checkout and that systems are able to utilise the data they contain.

8.4.2026
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