GS1 2D code – next generation barcode

A GS1 2D code is a two-dimensional barcode found on a product or package that contains more information than a traditional EAN barcode. It can be scanned at a checkout terminal and with a barcode scanner, just like an EAN barcode, as well as with a smartphone, just like a QR code.

The GS1 2D code differs from a normal QR code in that its content complies with the GS1 international standard. The standard ensures that the codes have a consistent structure, the data content is interoperable across different systems and operators, and the codes are readable by point-of-sale terminals.

When a barcode is scanned from a product, the information contained in the code links the physical product to its digital data in various systems. The current EAN barcode contains a GTIN, used to identify the product at point-of-sale terminals, among other places. In addition to a web link and the GTIN, the GS1 2D code can include a wide range of other information, such as the product’s batch number, date information, or even a serial number.

Because the code’s data is in a standardised format, it is interoperable and can be utilised by other parties in the supply chain as needed. The same data can also be used for company´s internal purposes. This enables effective traceability.

A GS1 2D code can be scanned with a smartphone camera, just like a standard QR code, allowing consumers to be directed from the product directly to its online information. The possibilities for online communication are as limitless as the brand owner’s imagination.

These possibilities are further enhanced by the fact that the GS1 2D code scanner can be directed to different web locations depending on whether the code is scanned, for example, at home, in a store, or in another country. The same functionality can also be used to direct information to various parties in the supply chain or to regulatory authorities.