Data from packages

In the future, the packages for products will be subject to more and more information requirements, as reporting and recycling requirements become stricter with the legislation. Therefore, even more data is needed on the packages. GS1's data standards and product information service help companies fulfill their obligations.

In the coming years, more and more information about packaging, its materials and use will be collected and shared. Legislation requires more detailed reporting than before. In addition to the authorities, consumers want more comprehensive information about packaging and how to sort it. So more data on packaging is needed.

Legislation requires more detailed reporting of packaging information

Currently, companies with Extended Producer Responsibility report information about the packaging they use annually. In particular, the EU's SUP Directive (Single Use Plastic) and PPWR Directive (Packaging and Packaging Waste Regulation) bring a lot of new reporting when they enter into force. It is already known that in the future all detachable parts of the packaging must be reported accurately and separately. The proportion of recycled packaging material should probably also be reported. The directives are still being prepared, so some of the information needs will be confirmed later.

GS1's standards and services help collect and share packaging information


Standards make data efficiently sharable

Products and packaging can be individualized and identified using GS1 standards. They make the data structured in a consistent manner, so that it can be collected and shared between different actors efficiently. In addition, the contents of the data are mutually comparable and can be compiled, thanks to which the information collected from the supply chain can be utilized and further enriched.

In addition to the GTIN product identifier, GS1 standards provide models for the identification and identification of reusable packaging. For example, the GRAI identifier (Global Returnable Asset Identifier) can be used to identify circulating load carriers by type and, if necessary, also individually.


The Synkka product information service enables accurate reporting

With the help of the Synkka product information service, it is possible to report the packaging information at the level of accuracy required by legislation. The data structure in Synkka enables the collection of product-level packaging material data and efficient distribution to entities that need the information, if necessary, also internationally. The information can be used in consumer communication and in the preparation of official reports.


Preparation for future requirements

Future legislative changes will require additions to the information model in Synkka, i.e. the way in which packaging information is collected and shared, and in what form. For this reason, we have started mapping the reporting needs related to packaging. We participate in GS1 in Europe working groups, which define common European models for the structure of packaging data. In Finland, we are launching the widest possible cooperation with various operators. We want to find out how we can support companies in various functions and situations where data is increasingly important.

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We are happy to tell you how GS1 standards can be of help in collecting and sharing packaging information and, for example, in the unique labeling of reusable packaging.

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Anu Lahdenperä

Anu Lahdenperä

Chief Growth Officer, Product Data