Our identification standards are used to create identifiers for products, locations and parties, and more. Standardized codes make them uniformly identifiable, shareable and traceable in all markets.
GS1 GTINs improve the discoverability of products on marketplace platforms, as well as in search engine results and ads.
You cannot access the Amazon marketplace without a GTIN for your product. Whether it’s electronics, fashion, or garden furniture, anyone who wants to sell their products on Amazon must identify them with a GTIN.
To sell your product on eBay, you will need the GS1 GTIN for most product categories. The product identifier helps buyers find your product quickly on eBay and when they use search engines like Google.
Would you like a new, smarter barcode for your product?