Naming Trade Items
Instructions for naming different packages
General Instructions
All base items and their packaging items are given a name. Because product name information is utilized in many channels and for different needs, the name information must be clear and understandable and follow these naming guidelines.
Names are written according to the usual writing rules, first uppercase letters, otherwise lowercase, note that the whole name is not written in UPPERCASE. Name information is provided in Finnish, Swedish and English. See also our naming examples below.
Brandname (Id 3336)
Lenght: 70
Mandatory: Yes
Definition: Identified name used by the brand owner to identify the product / product family.
Instruction: If the product is not branded, the name of the supplier is used. The brand name is always written in the same way and it is a name recognized by customers. The brand name is given the main brand of the product. If a brand name is made up of several related parts, they are all given togethter with the main brand.
Sub brand (Id 3345)
Lenght: 70
Mandatory: Optional
Definition: Refines the main brand
Instruction: Use if necessary, in names where the Sub brand is strong and can be separated from the main brand.
Description short (Id 3297)
Length: 35
Mandatory: Yes
Definition: Free-form brief description of the product used to identify the product at the point of sale.
Instruction: Description short does not contain product brand name or variant. Description short must not be abbreviated. Size (quantity / weight) is reported for the products for which it is essential. In these units, commonly used abbreviations can be used. For example g = gram, ml = milliliters.
Examples:
- Margarine 250g
- Children's meal 1-3 yr 250g
- Shampoo 250ml
- Paper plate 10pcs 22cm
- Hairpin
- Lipstick 3g
- Pastry 80g thawd (product has been thawd before sale)
- Croisant 60g
- Croisant 60g raw frozen (consumer packaged product that needs to be baked before use)
Trade item description (Id 3318)
Length: 200
Mandatory: Mandatory
Definition: An understandable and useful description of a brand and other descriptive features.
Instruction: The name includes the brand, size and product description and, if necessary, the variant description. If the product is frozen, the information should be added.
Variant description (Id 3332)
Lenght: 500
Mandatory: Optional
Definition: Describes different product variants
Instruction: Each variant is identified by its own GTIN code. Various variations of the same size of the same brand may exist, such as e.g
- Different shades of lipstick
- Shampoo with different scents
- Different flavours of yogurt
Regulated product name (Id 3314)
Lenght: 500
Mandatory: Mandatory foor food stuff, optional for other product segments
Definition: The officialname of the product.
Instruction:
- Food stuff
Description of the food (name of the food) hat is sufficiently precise to distinguish it from other foods in accordance with national regulations (Ruokavirasto).
- Other products
The official name of the product, also called the trade name.
Examples:
- Oatmeal porrige
- Peppermint chocolate candy
- Hair conditioner
Functional name (Id 3301)
Lenght: 35
Mandatory: Yes
Definition: Description on the type of product
Instruction: Give commonly used name for that type of product.
Example:
- Sausage
- Cheese
- Napkin
Descriptive size (Id 3571)
Lenght: 80
Mandatory: Optional
Definition: Size of the product (size, weight, number of pieces).
Instruction: Should be provided, if the size of the product should be reported separately.
Example: T-shirts, size: S, M, L, XL
For new products, names are automatically copied from the base unit to the case level.
On case level the following additions should be made to Description short and Trade item description. The user can decide on the style and order of the content in the name
Description short (Id 3297)
Instruction: Quantity of base items contained + Description short (same as for base item)
- 10 x chocolate bar 250g or Chocolate bar 10x250g
- 5 x Shampoo or Shampoo x 5
Trade item description (Id 3318)
Instruction: Quantity of base items contained + Trade item description (same as for base item).
- 5 x Synkka Brilliant dark brown color shampoo 200ml or Synkka Brilliant dark brown color shampoo 200ml x 5
The names on pallet level are done in the same way as for the case.
Brand name and Sub brand (Id 3336 ja Id 3345)
Named in the same way as the base item.
If there are products of different brands in the mixed transport package, the brand name will be the brand of the product that the mixed transport package contains the most.
Description short (Id 3297)
Instruction: The number of variants and what type of mixed transport package it is. The type can tell you what kind of mixed packaging it is and what kind of products it contains.
In the product name of the mixed transport package, the word variant can be shortened to var.
Example:
- 6 var 120pcs filled biscuit mixed pallet
- 4 var 100pcs chocolate mixed half pallet
- 4 var 80pcs hair care mixed pallet
Trade item description (Id 3318)
Instruction: The number of variants, the content and what type of mixed packaging it is.
- Synkka 6 variants 120 pcs filled biscuit mixed pallet
- Synkka 4 variants 100 pcs chocolate bars mixed half pallet
- Synkka 2 variants 40 pcs shampoo, 2 variants 40 pcs conditioner mixed pallet
Visibility of item name in webshops
The product name is formed from several different attributes and therefore depending on the need for use, different combinations of name fields can be formed, e.g. for the online store or receipt. The most visible name fields in the online store are Description Short, Trade Item Description, Brand name, Sub brand and Variant.
In the online store, the presentation of product names varies. A brand name often appears in combination with other name information, but as a single piece of information it is less often highlighted. It is important for the consumer to identify the product, and this is done through the product image and the Description Short / Trade Item Description.
Description Short is a short name (35 digits) and is therefore suitable for use in the search results view, for example. From the search results, the consumer can quickly see what type of product it is. The Trade item Description is already a longer description of the product in terms of characters, and may not be displayed until the product information has been opened from the search list. The Trade item Description is also utilized directly in the search results view, giving the consumer a comprehensive description of the product. The Trade item Description usually includes a variant of the product (eg lipstick shade) but the variant information can also be added to Synkka with the attribute Variant.
Related instructions
Examples, how to name products
Example: Arla Ihana Sorbet Style strawberry-lime lactose free yogurt
Brand name: Arla Ihana
Sub Brand: -
Description Short: Lactose free yogurt 300g
Trade Item Description: Arla Ihana lactose free sorbet-style strawberry-lime yogurt 300g
Functional name: Yogurt
Regulated product name: Lactose free strawberry-lime yogurt
Variant: Sorbet-style strawberry-lime
- The Brand name and the Sub brand are always displayed together according to Arla policy. Also, Sub brand ”Ihana” is not independent enough to be displayed alone, therefore the sub brand is given as a whole in the brand name attribute
- Trade item description, Arla’s current Trade item description contains all the information needed and formes a whole.
- Description short, gives you information on what type of product is in question and the quantity. Arla Ihana yogurts are all lactose-free, therefore this is not a Variant.
- The Functional name, is yogurt, a generic name that identifies the product.
- Regulated product name is mandatory for food stuff, information lactose-free strawberry lime yogurt is found on the product package.
- Variant information is given as the Arla Ihana product family is an assortment of different flavors such as Sorbet-style lemon pie, Sorbet-style papaya-lime and Sorbet-style pink lemonade.
Example: Arla Ihana Sorbet Style strawberry-lime lactose free yogurt
Brand name: Arla Ihana
Sub Brand: -
Description Short: Lactose free yogurt 300g x 6
Trade Item Description: Arla Ihana lactose free sorbet-style strawberry-lime yogurt 300g x 6
Example: Arla Ihana Sorbet Style strawberry-lime lactose free yogurt
Brand name: Arla Ihana
Sub Brand: -
Description Short: 900 x Lactose free yogurt 300g or 150g x 6 Lactose free yogurt 300g
Trade Item Description: 900 x Arla Ihana lactose free sorbet-style strawberry-lime yogurt 300g or 150 x 6 Arla Ihana lactose free sorbet-style strawberry-lime yogurt 300g
Functional name: yogurt
Regulated name: Lactose free strawberry-lime yogurt
Variant: Sorbet-style strawberry-lime
Brand name: Arla Ihana
Sub Brand: -
Description Short: Yogurt assortment 4 x 300g
Trade Item Description: Arla Ihana lactose free yogurt assortment strawberry-lime, lemon pie, pink-lemonade, papaija-lime 4 x 300g
Functional name: Assortment
Regulated name: List all regulated names of products contained
Our example is a mixed half pallet, apply the same logic for other mixed transport packages. The package example contains four different flavors (GTIN coded products); Arla Ihana Sorbet-style strawberry-lime, Arla Ihana Sorbet-stylelemon pie, Arla Ihana Sorbet-style pink-lemonade and Arla Ihana Sorbet-style papaya-lime. Below you can see an example
Description Short: 4var 450 lactose free yogurt MHP
Trade Item Description: 4 variants 450 pcs Arla Ihana lactose free yogurt mixed half pallet
Functional name: Mixed half pallet