GS1 2D code in consumer engagement
Together with food industry and retail trade companies, GS1 prepared a proposal how the GS1 2D code could be used when communicating products to consumers and thus facilitate consumers' access to product information.
GS1 together with a cooperation group of representatives from the food industry and retail trade companies prepared a proposal for the industry, how the new two-dimensional barcode, the QR Code powered by GS1, can be used to provide consumers with even more comprehensive information about products.
The development project started at the beginning of September 2023 and ended in January 2024.
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