Upload a Product Image

Product image refers to images intended for the sale and marketing of the product. It is enough to add one good-quality product image to the product, where the product is pictured in its packaging, directly from the front or with a small plunge angle.

You can add a maximum of three product images, e.g. where the product is photographed from different angles.

The product shown in the product image has a representative appearance and meets Synkka's material requirements. The most important material requirements are described below, you can find more detailed instructions under the Files link.

The image is taken from the front of the product with a small plunge angle

• The product is in its packaging
• Resoluution: 300 ppi (allowed 72-300 ppi)
• File size max 40 MB
• Colour code: RGB
• File types: TIFF (LZW packed), JPG or PNG
• The longer side of the image is recommended to be 2401-4800 px for a high-resolution sales and marketing image, but at least 900 px (standard sales and marketing image)
• The image contains an activated cutout path named "Path 1" (the angularity value of the cutout path must be one printer pixel)
• The image should be cropped as near the product as possible, and it must have a transparent or white background
• One product picture is marked as main image

Product images are used in a variety of ways for product sales and marketing.

In online stores, the product image is perhaps the most important identification and description of the product being sold for the consumer. By adding a product image, you ensure that the online store displays an up-to-date and correct image of your product.

Adding a single product image is easiest to do in the Assets view that can be found in the base item information. To add many images at one time, go to the Media section of the user interface. In the Media section, you can also create external links to parties that do not receive product information and images through Synkka.

The product image is uploaded to Synkka, after which it is given the following information. You can also find a pictorial guide for each piece of information on the bottom of the page. The information below is given based on an example image.

In the online store, the product image is perhaps the most important product identifier and description for the consumer. Studies show that consumers even avoid products for which an image is not available. The EU Consumer Information Regulation 1169/2011 also obliges consumers to be provided with consistent information regardless of whether the consumer buys the product from a store or online. From Synkka, product images are passed on to retailers, wholesalers and Food service operators, as well as other receivers of product information. In addition to product images, other digital materials, such as safety data sheets, can also be transmitted.

Basic information is added to the product image. Below you will find a pictorial guide for each given information.

Image direction

Image direction tells you from which direction the product has been photographed. Choose correct image direction from the drop down menu:

• Front
• Left
• Top
• Back
• Right
• Bottom

Angle

The angle tells, from which angle the product has been photographed. Choose correct angle from the drop down menu:

• Centre, oblique top
• Left
• Right
• No plunge

It is recommended that one product image of the product in packaging be photographed directly from the front with a small angle of inclination and / or directly from the front.

Packaging

Packaging gives information whether the product in the image is in the package or without the package, or alternatively, for example, styled or worn by the model.

Choose packaging for Sales and marketing image (Still shot product single GTIN (Standard) or Still shot product single GTIN (High Resolution).

• In packaging
• Out of Packaging
• Case
• Innerpack
• Raw/Uncooked
• Prepared

Choose packaging for an image that is Still shot product single GTIN with Supporting Elements in Image (Standard) or Still shot product single GTIN with Supporting Elements in Image (High Resolution):

• Plated
• Styled
• Staged
• Held
• Worn
• Used
• Family
• Open case

File nature/type

The File nature/type indicates the quality of the image:

1. Still shot product single GTIN (Standard)
   • 900-2400 px
2. Still shot product single GTIN with Supporting Elements in Image (Standard)

• 900-2400 px
• A product image with supporting elements, can for example be pictured served on a plate, worn by a model or like a product family.

1. Still shot product single GTIN (High Resolution)
   • 2401-4800 px
2. Still shot product single GTIN with Supporting Elements in Image (High Resolution)
   • 2401-4800 px
   • A product image with supporting elements, can for example be pictured served on a plate, worn by a model or like a product family.

Main image

The product must always have one main image. Select one sales and marketing image as the main image. Choose the most representative image of the product. The main image is typically shot directly from the front with a small angle or directly from the front without an angle.