Real estate and construction industry

Mutual identification of products and electronic transfer of information between real estate and construction operators makes the processes faster, reduces errors during the construction process and increases efficiency in various steps of the order and supply chain. The individual identification of a product is the first step towards a common “digital language” of the industry.

GS1 as a partner to the real estate and construction industry

In the real estate and construction industry, the adoption of GS1 standards is currently being actively promoted in several countries. In the construction industry, GS1 standards can be used in many ways to increase efficiency. One factor slowing down the industry's productivity growth and digitalization has been the lack of global standards for product identification, identification, and information sharing.

GS1 works closely with various actors, especially in the implementation of the GTIN. The wider introduction of GTINs (Global Trade Item Number) will make it possible to identify each construction product. In addition, the serial number and batch or production date information, for example, can be combined with the GTIN to create a digital duplicate of the product identified by that GTIN.

When companies that manufacture and sell construction products identify and label their products in a consistent way, the information associated with them can be effectively utilized throughout the life cycle of the building. For example, during the construction phase, clear information is needed about what products will be delivered to the site and where they should be delivered. When the materials used in construction are documented and it is known exactly which products have been used, this information can also be utilized in the future, for example, in connection with the maintenance, renovation or demolition of a building.

Benefits for the industry 

Sustainability and traceability 

GS1 standards create more efficient information flows with greater transparency through the value chain. It contributes to security, sustainability, and traceability to your business.

Digitization and automation 

Enables digital and automated information flows. When you have full control over delivery and distribution, you will save time and costs.

Comply with legal requirements 

GS1 standards are updated in line with the changing requirements of the industry and regulators. It gives you as a brand owner more security and higher trust from buyers and consumers.

GTIN is required for all construction products in Sweden from 1 July 2022

In addition to the joint decision on GS1 Global Trade Item Numbers for Product Identification published in Sweden in 2018, a new decision has been issued on 22 November 2021, setting 30 June 2022 as the deadline for the introduction of the GTIN as an identifier for all construction products. 

GS1 participated in BIM World MUNICH

Held for the fifth time, the BIM World MUNICH event attracted a large number of construction, real estate and urban development professionals interested in digital solutions to Munich in November. Read the 

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buildingSMART International and GS1 published a white paper on the digitization of construction

The international standardization organizations buildingSMART International and GS1 have jointly published a new white paper to promote sustainable construction through the digitalisation of the construction industry. The White Paper is part of a collaboration launched by organizations in 2018 and brings together a variety of use cases that show how the construction process and supply chain can become more transparent, efficient, and responsive to the requirements of the circular economy.

These goals are achieved through digital workflows and international standards. The publication is part of a series designed to show how modern standards and technologies can meet the major challenges in the industry. You can download the white paper via the link below.

The pilot project tested how a machine-readable code could make the management of network information easier in a water supply plant

The Finnish Plastics Industries Federation and its partners have piloted the digital distribution of plastic pipe product information with a machine-readable code.

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Petri Leppänen

Development Manager