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Real estate and construction

The individual identification of products is the first step on the way to a common "digital language" in the real estate and construction industry. GS1 offers a solution for this with global standards.

In the real estate and construction industry, the adoption of GS1 standards is currently being actively promoted in several countries. One of the factors slowing down the productivity growth and digitization of the industry has been the fact that the industry has not jointly adopted global standards related to product individualisation, identification and information sharing. Common standards could significantly improve the processes of industry players, reduce errors during the construction process, and increase efficiency in the various stages of the order and supply chain.


Benefits brought by GS1 standards for the industry 

  • Responsibility, safety and traceability
    GS1 standards create more efficient information flows with greater transparency through the value chain. It contributes to security, responsibility, and traceability to your business.
  • Digitization and automation 
    GS1 standards enable digital and automated information flows. When you have full control over delivery and distribution, you will save time and costs.
  • Comply with legal requirements 
    GS1 standards are updated in line with the changing requirements of the industry and regulators. This gives you as a brand owner more security and higher trust from buyers and consumers.


Identification of construction products using GTINs

GS1 works closely with various actors within the real estate and construction industry, especially in the implementation of the GTIN (Global Trade Item Number). The wider introduction of GTINs will make it possible to identify each construction product. In addition, the serial number and batch or production date information, for example, can be combined with the GTIN to create a digital twin of the product identified by that GTIN.

When companies that manufacture and sell construction products identify and label their products in a consistent way, the information associated with them can be effectively utilized throughout the life cycle of the building. For example, during the construction phase, clear information is needed about what products will be delivered to the site and where they should be delivered. When the materials used in construction are documented and it is known exactly which products have been used, this information can also be utilized in the future, for example, in connection with the maintenance, renovation or demolition of a building.


Activity is expected from the industry

The successful implementation of GTIN codes and the realization of the resulting benefits require activity from several different players in the industry.

  • Companies in the construction industry should use product information tied to the GTIN code in their processes.
  • The building product industry and suppliers should ensure that all their products have unique GTIN codes.
  • All product databases in the industry should require the use of the GTIN code as a mandatory identification number for products.
  • Information systems used in the field should be able to process GTIN codes.
  • The rules defined by the GS1 standard should be followed when using GTIN codes.

buildingSMART International and GS1 published a postioning paper on the digitization of construction

The international standardization organizations buildingSMART International and GS1 have jointly published a positioning paper to promote sustainable construction through the digitalisation of the construction industry. The report is part of a collaboration launched by organizations in 2018 and brings together a variety of use cases that show how the construction process and supply chain can become more transparent, efficient, and responsive to the requirements of the circular economy.

News and blogs

See how GS1 standards can be utilized in the real estate and construction industry

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Global information

You find more information about GS1 standards in construction industry on our global site.

Do you want to know more? Contact our expert.

Kuva Petri kasvot2

Petri Leppänen

Development Manager – GS1 standards and Real estate and construction industry