Real estate and construction industry

In the real estate and construction industry, the adoption of GS1 standards is currently being actively promoted in several countries. In the construction industry, GS1 standards can be used in many ways to increase efficiency. One factor slowing down the industry's productivity growth and digitalization has been the lack of global standards for product identification, identification, and information sharing.

GS1 works closely with various actors, especially in the implementation of the GTIN. The wider introduction of GTINs (Global Trade Item Number) will make it possible to identify each construction product. In addition, the serial number and batch or production date information, for example, can be combined with the GTIN to create a digital duplicate of the product identified by that GTIN.

When companies that manufacture and sell construction products identify and label their products in a consistent way, the information associated with them can be effectively utilized throughout the life cycle of the building. For example, during the construction phase, clear information is needed about what products will be delivered to the site and where they should be delivered. When the materials used in construction are documented and it is known exactly which products have been used, this information can also be utilized in the future, for example, in connection with the maintenance, renovation or demolition of a building.

Benefits for the industry 

Sustainability and traceability 

GS1 standards create more efficient information flows with greater transparency through the value chain. It contributes to security, sustainability, and traceability to your business.

Digitization and automation 

Enables digital and automated information flows. When you have full control over delivery and distribution, you will save time and costs.

Comply with legal requirements 

GS1 standards are updated in line with the changing requirements of the industry and regulators. It gives you as a brand owner more security and higher trust from buyers and consumers.