Providing product information

Product information, images and documents

When your product has been selected into the store or wholesaler's selection, you must provide your trading partner with the information, images and documents they require about your product. The amount of information required is extensive and differs in part between different operators. In addition, information requirements are constantly changing, for example due to new legislation. The information must be in a certain format so that your partner can utilize it effectively to support their own operations.

Timely notification of product information, the quality and accuracy of the information, and timely notification of changes enable a smooth and efficient supply chain and thus also successful sales.

GS1 Synkka is a centralised product information service through which trading partners transmit and receive product information and images. Documents – such as certificates, organic certificates, declarations of conformity and, for example, safety data sheets – can also be shared through the service.

With the help of the constantly updated service, you can deliver information to stores and wholesalers at once and in the right format. And because GS1 Synkka is part of the international product information service network, you can also transmit information to foreign trading partners. GS1 Synkka also serves as an excellent tool for the internal management of your company's product information and images.

GS1 Synkka:

• enhances and speeds up sharing of data
• reduces manual work and minimizes errors
• ensures data is up-to-date, in the correct format and usable
• significantly reduces the need to transfer data via multiple Excel files or emails.

Why does high-quality product data matter?

GS1 Synkka helps you deliver comprehensive and high-quality product data, images and documents to stores and wholesalers. Recipients use the data directly in their own operations and information systems – for example, in online shopping, shelf labels, goods flow management, assortment and procurement planning, quality control, payment and digital services. The data is often transferred automatically without manual processing, which makes processes more efficient and reduces errors.

With comprehensive and high-quality product information:

• you ensure your customer satisfaction with product information, images and documents
• you improve your product visibility and thus sales in your partner's online stores
• you ensure that you comply with up-to-date product information requirements.