GS1 2D code for retail

A GS1 2D code on the packaging can contain batch and date information. Systematic transfer of information from the packaging into systems enables more efficient stock, inventory and even end to end supply chain management.

When a GS1 2D code scanned at the POS contains batch and date information, you can gain an accurate view in your systems of products approaching their best before date. This enables more effective use of date based dynamic pricing and helps reduce waste.

In addition, POS terminals can identify batch information contained in the code, enabling date based pricing without the need for manual discount labels. Prices of expiring products can be automatically reduced on digital shelf labels.

The batch information contained in a GS1 2D code also helps reduce waste in product recalls. Batch level sales data collected at POS terminals can update inventory balances, enabling you to know exactly how much of a specific batch remains in store. This makes it easier to remove only the affected batch from sale.

A GS1 2D code may contain a product’s date information, a unique serial number or batch information, allowing you to prevent the sale of defective, expired or recalled products at the POS.

A GS1 2D code can be scanned with a smartphone, just like a standard QR code. This feature can be used, for example, in customer communications within loyalty programmes.

The GS1 2D code enables structured and standardised transfer of product related data efficiently along the supply chain. Each stakeholder sees the information relevant to them. This enables effective traceability.