GS1 2D code for brand owners

A GS1 2D code can be scanned with a smartphone, just like a regular QR code, directing the consumer straight to your product information online. Consumer feedback, sustainability information, recycling instructions, recipe ideas, competitions… Online, the possibilities for communicating with consumers are as limitless as your imagination.

You no longer need separate barcodes for communication and point-of-sale scanning. The GS1 2D code can be scanned at point-of-sale terminals like an EAN barcode and with a smartphone like a regular QR code. This makes it possible to use only one barcode on the packaging.

The GS1 2D code enables the efficient transfer of structured, standardised product-related information throughout the supply chain. You can direct each party to information relevant to them, for example, consumers to one set of content and authorities to another. The code also enables efficient traceability of your products and related events when it is scanned at different handling stages and each stage is linked to the product data.

A GS1 2D code can contain a product date, a unique serial number or batch information. This makes it possible to prevent the sale of defective, expired or recalled products at the point of sale. If your product’s GS1 2D code also contains batch or serial information, you can target your communications to a specific batch or even an individual product.

A GS1 2D code can contain a serial number, making each product a unique individual. This allows you to track individual products throughout the supply chain. The manufacturer can authenticate the products it has produced, while retailers can verify the authenticity of products being sold and identify counterfeit products.

The GS1 2D code works globally. Thanks to the standard it contains, your product code links to your company’s own web domain and is not tied to the systems of any specific service provider.