Retail products and transport packaging are named in the Synkka service in accordance with common practices. Based on the name information, the recipients can form product names for different purposes. Name information is used e.g. in online stores.
To meet new requirements, product information must be updated on a regular basis. Product information is used by retailers in a various of ways. The data source for product information in online stores is often Synkka.
In the online store, the product image plays an important role as it enables the consumer to identify the product and learn about its features. By uploading a product image, you ensure that the online store displays an up-to-date and correct image of your product.
The material requirements for media materials are based on the GDSN standard maintained by the GS1 community. The standard directs manufacturers to produce high-quality images that the end user can use for various purposes.
Discontinuation of a product can be done for a product or packaging that has been on the market, but also for a product whose launch is canceled. Here you can also learn how to proceed when product representation changes or seasonal availability ends.
If your company's data volumes are large, integration may be the right solution to manage the data flow. Integrating Synkka into existing systems (eg ERP, PIM, CMS, graphic production) ensures that the materials are always correct and up-to-date.